Welcome to FunctionalU.ca-Health Consultants

Let us help you become the healthiest, most Functional version of U!




At Functional, U we strive to accelerate the worlds metamorphosis into optimal health.


One can not possibly gain Optimal Health without first gaining Optimal Knowledge. At Functional U, we are not so focused on the "what" is the circumstance, as much as we centralize on the "why" is the system dysfunctional. Then , & only then, can we access, analyse, intervene, and appropriate an intelligent plan. This should allow for Remodelling  & Repair of a decaying system and allow you the most Optimal Human Experience. 



Functional U's goal is to design Optimal Health programs that create maximum function, wellness , weight loss and true longevity. We would like to share our knowledge & intellectual property with our clients, friends, and family. Through correct thinking and follow through, we will engage in the journey to Optimal Health ,and the most Functional U, together.

What We Do

Health Management


The basics of your genome, nutrition and exercise need to be balanced in order to achieve successful, optimal, functional health. You can workout as much as possible, eat as clean as you'd like, but if you are not hormonally and internally balanced and do not have an intelligent cell membrane, no amount of proper eating or exercise will get you to homeostasis.  You will not receive the full benefit of the overall program and becoming Functional U.  We can educate you on ways to incorporate healthy, optimal eating, exercise and other methods, into your lifestyle and create an individualized plan, specific to your body make up and physiology, to achieve your goals and balance your homeostasis, to become the Optimal, most FunctionalU

Based on studies & proven science from industry leading doctors & institutions, we offer personalized Optimization programs, varying in length, that are individualized for your genomes specific needs. Our personally tailored specialized programs will transfer your mind, body, & soul to optimize your human experience. You will be on the cutting edge of Optimal health , prevention and performance. We will be right beside you , consulting, & guiding you through your personalized journey to Optimal health.

We will monitor and revise your personalized optimization program.  

Programs include:



Optimal provides you every avenue for optimal health:

Optimal Health is the ultimate investment and our program Optimal is the opportunity to gain the very best in modern science and healthcare from our unparalleled team of Integrated Consultants ,and Practitioners. 

FUNCTIONAL U is at the forefront of Human Development. Learn the truth about your hormones and other Biomarkers that create optimal health. We will explain what your blood tests really say, what reference ranges really mean, what your hormones are really doing, and how to achieve the performance and body composition you want, considering diet, training, and life. We are Health Detectives in the field of Optimization of Bioengineering.

Designed to provide you with seamless access and delivery of every aspect of outstanding care, packaged in a personalized, proactive health plan, Optimal releases you from managing the details of your health, freeing you to enjoy the benefits of enduring health and vitality.

Under our Optimal integrated care team will guide you seamlessly through the most advanced tests and treatments, tailored to your personal health plan.

Optimal is for you if you want:

· An unparalleled, end-to-end health care experience.

· The freedom to enjoy your good health.

· Anti-Aging, Functional, Regenerative & Preventative Investigations and Techniques

· Cutting Edge science and medicine to optimize your health & improve Cognitive, Digestive, Physical performance

· Access to every avenue that contributes toward optimal health.

Optimal provides all available avenues to optimal health

Please note: Optimal is available only on an exclusive basis to a limited number of patients.

We also offer Hourly Rates, Consultations, and Specialized/Focused programs. Contact us Today for rates and fees:



Jay Cowin(RNC, RNT, NNCP, CHN, CSNA) - President and Founder of FunctionalU.  Most of my traditional schooling, Registrations, and Certifications are in Nutrition & Performance, but I have done a lot in the field of Functional Medicine as well.  The road to Optimal Health requires on-going education, teaching, learning and understanding of the complexities of personalized health care.

Conquer Bad Eating Habits & Preconceived Notions about Exercise & Diet


We specialize in educating & showing people proper eating , for you specifically . This eliminates all the preconceived notions around healthy eating and exercise that is required.  Your body is your vehicle in life and much like any vehicle, maintenance, particularly preventative maintenance, is the ultimate way to ensure longevity. 

Our goal is to help you change the way you perceive food and fitness, and develop a positive mind and body image.  We would like you achieve the most FunctionalU.

Cleansing & Resetting for Health


Your gut is your second brain and therefore should always be a major focus of any overall health program. Cleansing and resetting will clear out toxins from your body and reset your digestive system, allowing it to heal and restore naturally.  There are a number of ways for you to cleanse and reset your body.  Your mentality and how you view food and exercise will drastically alter how effective your specialized program is for you. Our goal is to set you up for success and shift the way you relate to food, exercise and your physiology.

My Story


Meet Jay Cowin (RNC, RNT, NNCP, CHN, CSNA)

My journey to Optimal/Functional Health began in 2003.  

I have always credited myself for being very in tune with my body and how it functions, and here is how my journey to optimal health began... 

  I have always been an athlete.  I’ve played high level sports my whole life.  I was never so much into the healthy side of training as much as I just enjoyed the competition and pushing my own limits.  It was the fall of 2001. I was 28 years of age and I was playing a game of soccer.  I have been a high level goalie my whole life.  It was just after half time and the other team had a break away.  I came out of my net to challenge the attacker, who immediately took an extremely hard shot. The shot hit me square in the face and subsequently knocked me out completely. I was so out of it, when I came to a second later that I had no idea where i was or what i was doing, until I just saw the forward was chasing down the ball.  I tried to get up and run, which I quickly realized was not happening, i was completely punch drunk and cognitively incapacitated. I went to the hospital, and was checked out over night, to which they told me i suffered a concussion and i should take it easy until i felt better. 

Over the course of the next 8-10 months I really started to feel unwell.  I noticed that I was starting to develop holes in the cartilage of my ears, elbows, and nose.  I also started to notice that my knee caps were deteriorating.  Not too long after this I started to pop ribs in and out of place and was feeling increasingly lethargic.  I was having an extremely hard time with food as well, increased and unbearable heartburn daily, headaches, and every joint in my body was extremely sore and sensitive.  The heartburn became so intense that I would regularly (not voluntarily) vomit up most of my meals.  It got so bad that the only way I was able to get moving in the morning was to take a 10min ice cold shower to spark my Mitochondria to produce energy.  Some days the pain and pressure in the back of my eyes was so intense, I couldn’t open my eyes and if I did I only saw black and purple blotches.  I was losing cognitive function, memory was slipping and I felt foggy in the head daily.

I finally decided to go to the doctor, which I never do unless I am in serious trouble. I had always prided myself on being able to repair my own injuries.  I went to my family GP, and told him everything I was going through. He looked me over sent me for some basic labs, and told me he cannot find anything wrong with me.  He suggested I try anti-depressants, for my mood seemed so low, which I did not even consider the idea.  I asked him if he could refer me to a specialist - he did.  Over the course of the next 3 years, I saw a lot of doctors and specialists, all of whom told me there was nothing wrong with me. I was told it’s all in my head and whom most of would prescribed me anti-depressants.  Not once did I consider the notion of anti-depressants.  I was not depressed.  I was distraught and extremely frustrated that no health professional wanted to take the time to investigate my health further and they would basically pawn me off with anti-depressants.  It got to the point where some of the doctors would actually laugh at me and tell me I was wasting their time.  I was getting increasingly more concerned and perturbed from the lack of care and concern from the so called "health experts" I was seeing.  I finally decided to call an old family friend Doctor who is an internist at the University of British Columbia.  He asked me to come over to his place to discuss what I was going through.  He listened intently to everything, and assured me it was not in my head!  He told me to go home and google something called Mixed connective Tissue Disease.

I went home that evening emotionally feeling much better that a health care professional believed there was something very wrong.  I may repeat this statement a few times, but piece of mind is an amazing thing for your mental health.  I googled mixed connective tissue disease and read it over the next hour or so.  It did sound close, but it was not completely accurate.  As I got to the bottom of the page, it said other associated diseases. One on there was something called Relapsing Polychondritis (RP).  As I read through the symptoms, it was as though it was describing me exactly. The next morning I phoned the Doc and told him what I found. He asked me to give him the day and he would look it over.  He called later and asked me to come over for a chat.  We sat and talked for a couple of hours in which he completely agreed this sounded like what was happening, but warned me it was going to be extremely difficult for me to get doctors to get on board with this because it effects approximately 1 in 3 million people.  I thought to myself …. GREAT!!!  Lucky me!  I can’t win $5 bucks on a scratch and win, but this, I draw! … He told me he had a rheumatologist friend who would take me on.  This was amazing news, I was excited.

I went to see the rheumatologist and get his take on the situation.  What I was told is he was not sure if this was my affliction, and I was better off not to be labeled with anything.  He also told me that he truly hoped it was not Relapsing Polychondritis because there is no cure.  RP is not like other rheumatologic diseases in that it also attacks stationary cartilage such as ears, nose, trachea, heart valves, etc. In most cases it’s a low level attack that can be controlled with steroids and biologic immune system suppressers. In extreme cases the prognosis is much more bleak. Life expectancy is around 4 years, due to collapsing lungs, trachea , or deterioration of the heart valves. RP is also not like other diseases in that there is not an exact symptom list to follow, like lupus or fibromyalgia.  The only clear cut symptom is your ears, nose, and neck will painfully swell and turn red like the worst sunburn you have ever experienced.  This had not happened to me, so no positive diagnosis.

Fast forward 8 months.  I’m 30 years of age now. I’ve been seeing this Rheumatologist, still no diagnosis, and no real answers as to what to do.  I was falling apart at an accelerated rate.  My daily pain was so inconceivable I wanted to just walk into traffic daily.  I awoke one evening unable to breathe properly.  It felt like someone had hit me in the ears and nose with a bat, and it felt like someone stuck hot pokers in my eyes.  I went to the bathroom only to see the reddest ears, nose, and chest I had ever seen.  I immediately went to the hospital.  This very old physician came in and asked what was going on.  I told him everything, and he got quite animated in his disgust of how badly I’ve been railroaded with this. He immediately said, “If it walks like a Duck, Quacks like a Duck, People… IT’S A DUCK!!!” I was then labeled with Relapsing Polychondritis. From this moment on, my life was forever changed!

I was now sent to see a Rheumatologist in New Westminster, who was seeing a handful of people in western Canada with RP.  My first appointment with him was at 5pm in the evening and I sat there with him going over everything for the next 3-4 hours. I finally felt like there was a light at the end of the tunnel.  He ran a plethora of tests and told me I needed to be on prednisone, or some type of immune system suppressor.  I understand what immune system suppressors do, but I was worried really bad things would happen soon, if I didn’t do something.  I was put on prednisone - (40mg) daily.  Quite a large dose for a daily treatment, but that’s what they recommended. 

Over the course of the next few months we tried a bunch of different drugs to stop the deterioration of my cartilage.  I had become very aware of the feeling of the attacks on my body and could tell where I was being attacked and how badly.  My nose and ears were always in pain and felt like they were being attacked.  My nose was the key.  When attacked (which was daily) my nose always would feel full, itchy, and with a slight burn. So we tried, prednisone, Methotrexte, Leflunamide, azoathioprine.  Although the attack on my other body parts seemed to dissipate, my nose would always seem under constant attack. Prognosis with RP ranges from somewhat mild and slightly uncomfortable, to extremely damaging attacks to your trachea and heart valves that you can die from lung and trachea collapse or a heart attack.  The level of destruction and relentless attacking I was suffering from was so extreme, they told me the prognosis on my level of disease is about a 4-6 year life expectancy.  Since I’ve been under this level of attack now for well over 3 years, I needed to get my affairs in order, because I most likely won't be around much longer. A statement I would hear again over the next couple of years.

I‘ll tell you right now that nothing or nobody can prepare you for those words! My life flashed before my eyes. What was I going to do?  Where could I go? Who could help me? How was I going to tell those close to me I would't be around much longer? I was so much more concerned about those around me that I almost neglected what I needed to do. At this time as well, I had gained nearly 50lbs of fat being on the drugs.  I still went to soccer 3-4 times a week and tried to do everything physically, I could accomplish.  I was told to cease and desist from all physical activity, for it was very destructive to my soft tissue.  I noticed that when I slowed down physically, it felt as though the disease would pick up speed, so I sucked up the pain daily and pushed though.  Throughout this I felt I was just existing and not living in the least, until one day something hit me!!!

I did what almost everyone would do in this situation, and I dwelled on the “why me?”  How could this be happening? Is this Karma? Am I being punished? 

It was such a destructive and negative thought process, yet so hard to pull yourself out of. 

One morning I awoke feeling different in my head, lighter, optimistic, and even had on a smile.  I remember this day vividly.  I went to the bathroom and just stared into the mirror.  I sat there for 20-30 mins and the thought that was going through my head was no longer, “why me?”,  it was now WHY NOT ME!!!  This was a major turning point in my disease, and my life. Why should it be someone else, why would they deserve this?  Maybe this is happening to me because I’m the only one strong enough to cope and figure this out.  From that day on my life got markedly better.

With this new found thought process I had a rejuvenated sense of self, peace of mind, and commitment to find my trigger, and beat this affliction. I had stopped all the drugs I was on except the prednisone, was only taking 5mg daily, but it seemed to keep the attack at a very low level.  If I tried to get off the prednisone, which I did several times over a couple of years, the pain would become too insurmountable.  So for now, prednisone it was. 

I then ran into some friends who gave me an Anti-Aging/Functional Medicine Doc's number. They implored me to go see him… I did! Seeing this doc changed my life and my trajectory into my career.  He ran year long health programs to regain optimal health, and I jumped in with both feet. Everything he had said to me made sense.  Finally, someone was telling me something that i could wrap my head around.  He told me I didn’t have RP, but what I had were imbalances and as a result I’ve developed RP.  He said if we can find these, correct them, then there is no reason I could not regain my health. After 8 months, I felt extremely better.  My energy had increased 10 fold. A lot of my pain was gone, my cognitive function had increased.  Over all I felt much better, but I still did not feel “right”, or “myself”, whatever that entails.  I could still feel my nose being attacked at a very low level and it was still daily. 

This is where my life took a complete 180.  The doc and I went through my health history again.  I was still complaining about extremely sore feet in the AM, absurd allergies, seemingly going grey overnight, losing hair and not being able to lose weight.  He then started asking me about the multitude of concussions I have had in my life.  There is most likely over a dozen of them ranging from 15 years of age to 28, mostly happening in sport.  My first big concussion came at 15 years of age.  I was running down the sideline during a soccer practice and attempted to cross the ball.  The defender two-handed me in the chest as I was crossing the ball, and I fell backwards and whipped my head into the ground.  This is the only concussion that gave me amnesia.  I don’t remember the incident or the previous 4-5 days.  I was taken to Children’s Hospital, where I stayed for 3 days, did a battery of tests, and was not allowed to sleep.  Upon leaving the hospital, I was given no recommendations to stay healthy, only  just be careful.  So the concussions continued until I was 28, and after taking the shot to the face, 8 months later the ailments began.  Once we figured out I had pituitary disfunction, we corrected the imbalances. So I started the new protocol.  In 48hrs I felt completely different in my cognitive function.  I felt happy, optimistic and very sharp.  In 6 weeks I lost 38lbs of body fat without changing anything.  Over the next few months all my hair started growing back, and the grey disappeared.  My skin gained a phenomenal amount of elasticity back and all my aches and pains were gone.  All my lean muscle mass was coming back and my ribs stopped popping in and out.  Unbelievably to me, the holes in my nose , ears and elbows all seemed to be healing.  I was able to stop taking my prednisone and my nose seemed to no longer be under attack.  I couldn’t believe this! What was the sorcery?!? 

What I now understand is that in our western medical approach we are sick care.  We put band aids on things and don’t look for the root cause.  We do not think about how detrimental the effects of what we put , or don't put in our mouths, or the exercise we do , or don't do, impacts our health. This new approach to health and wellness changed my thinking.  I began to believe that anything is possible.  What I now know is I never had Relapsing Polychondritis.  What I had were in-balances, due to multiple concussions, that perpetuated the dysfunctional process into an auto-immune disease.

In early 2012 I had a fall at my job. I was running the Compost and Garbage pick up for the City of Richmond.  One morning at work, I ran and jumped up into my truck, in the same fashion I had done for years.  This time however, I slipped. I tried to grab the steering wheel, missed and reached behind me as I was falling with my left hand.  It caught the lip on the door and the next thing I knew I heard an incredibly loud bang. I found myself lying on the ground on my back.  I thought the door had broken off the truck.  I tried to get up, but every time I raised my head, I would pass out from the pain.  This happened 5-6 times.  When I was finally able to sit up, I realized my left pec had torn off.  This started the process of being off with Worksafe for 3.5 years.  I had two surgeries in a year and a half and was told that I would most likely only regain 50-60% range back in my left shoulder if I really work at it.  I had not only ruptured my pec, my whole shoulder and rotator cuff had also blown up.  My long head bicep was torn, as well as my infraspinatus, superspinatus, subscapular, and long head bicep had all been torn.  I also damaged the shoulder capsule quite extensively too.  A year after my second surgery, in which I had gained about 80% function back, but very little strength , it was evident I was no longer going to be able to do such a physically demanding job.  I asked Worksafe to re-train me and they agreed.  Problem was, they wanted me to work in trucking, and that wasn’t going to happen. 

I went to see my Anti-aging/Functional Med doc for an appointment, and told him what was going on.  He proceeded to ask me to do schooling to become some type of Medical practitioner.  He said to me that I have been living with this for the better part of a decade and already know so much about what to do, and had educated myself extensively. He told me there are so many people who could use my help, and that really stuck with me. So I took my first course in Sports and fitness nutrition and medicine.  It was an 18 month course which I finished in just over a months time, and passed the final 2 weeks later.  I took this to my Worksafe Advisor, and he gave me the go ahead to do what ever I wanted.  By the time I was done school, I had gotten better than 95% range back in my left shoulder and regained most of my strength. I finished 4 college courses and received my Diploma’s and Certificates.  I never knew I could enjoy schooling so much, or even be this good at it. I had found my calling. 

  I have seen things I never thought possible, on a daily basis.  I’m not talking the occasional miracle, I’m talking daily.  What I learned is there is always an answer - you just have to know where to look. I feel I have been given these tools and this opportunity in my life to help those who are not so fortunate in their quest for optimal health.  It can be accomplished.  I no longer take any of the drugs prescribed by my Rheumatologist, although I still see him bi-yearly, and he now uses me as a case study.  It’s been 15 years, I’m now 46, since I was told I would not make it much longer, and I generally feel better than I ever have in my life.  I am most definitely in the best shape of my life and it is much easier to maintain than it has ever been.  This is my life’s path now and what I know now is not a single one of us is the same.  We are all individuals, with our own needs.  This is why personalized health care is the only answer to me.  It’s not necessarily about WHAT you have, it’s about WHY it is you have it!!! What are the underlying root causes? Let’s find the answers together!

Jay Cowin, Owner & President

Functional U

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  Please be advised that all of the information on the Functional U website is provided for informational purposes only. It is not a substitute for professional medical advice, diagnosis or treatment. If you have or suspect you have a health problem, consult your family physician. If you have or suspect you are experiencing a health emergency, please visit a hospital Emergency Department in your area. Reliance on any information provided by Functional U appearing on or provided in relation to the website is solely at your own risk. Functional U assumes no responsibility or liability for any damages, claims, liabilities, costs or obligations arising from the use of this website or any other website to which this site is linked. Your use of third-party websites is at your own risk and subject to the terms and conditions of use for such sites.

   If you retain services from Functional U, you agree to the following; that consulting services provided by Functional U, or it's consultants, are not a replacement for conventional medical care, psychological, psychiatric, therapeutic or other diagnosis, or treatments, and should never be taken as such. You should not discontinue , or modify, any medication or therapy you are presently on or taking without pursuing advice from the professional who's care you are under for that treatment.  When hiring Functional U you understand , and agree to the limits of the following liabilities. Functional U, and its consultants, are not acting in any role other than for informational purposes. You agree using Functional U and it's consulting services is entirely at your own risk. The information given by Functional U and its consultants should be used for exactly that, informational purposes. You , and you alone , except responsibility for your own actions , or lack there of, in regards to the information provided by Functional U and it's consultants. 

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